Each year, more and more contractors and construction workers hunt for project leads that could help them stay afloat in the remodeling industry. The economic crisis has brought about a decline in available construction jobs, and the “dog-eat-dog” mentality has set in for many desperate entrepreneurs. This is why free construction project leads could now be a bit more difficult to obtain.
Most people would turn to the Internet to look for contractors, but even online it’s still a cutthroat environment as construction websites are numerous. To be able to even land in the top ten results of any search engine would mean dishing out hundreds of bucks. Living on the dream that word-of-mouth referrals would be sufficient to keep your business alive is entirely wrong. Sure, your business or portfolio could speak for itself but paying up to get more job leads is just as noble.
Instead of spending a big chunk of your marketing budget on radio or TV commercials, why not think of a reward system for friends or clients who would be able to give you more referrals? Loyal clients would be more than willing to give referrals if they were satisfied with the job that you did for them, and even more so if you give them a cash reward for every potential client that they bring with them. Let’s face it, cash is a good motivator for anyone in the world of business.
Other strategies could be a hefty discount for, say, five or more referrals. This means your friend or client could use the coupon for future construction jobs that you would do for them. A simple get-together or dinner for friends and loyal clients is also a good way of making them feel important, plus, they could bring with them probable clients during the dinner party. Bottom line is, give them favors that would make them feel special. And these favors could spell nothing but free construction project leads in the future. People who really know how to run a successful business understand that networking is one of the cheapest methods for driving profits.
